One of the guest speakers at this years October Radiofest to be held at Melbourne's Crown Casino will be Valerie Geller, whose New York based company, Geller Media, provides a full range of consulting services for radio with emphasis on news/talk, information and personality programming.
Geller's new book, Creating Powerful Radio, espouses three basic principles; Tell the truth; Make it matter; Never be boring.
Listen to Valerie Geller's chat with radioinfo's Peter Saxon as she talks about taking risks, what makes a good breakfast announcer and why there aren't more female talk presenters.
Copies of her book can be purchased by emailing the Australian distributor at firstname.lastname@example.org
In the past 17 years she has worked with more than 500 stations in 28 countries. Among her Australian clients are ABC stations 702, Sydney; 774, Melbourne and Triple J.
Coming from a journalistic background, in the 1980s, Geller ran the news department at KIOI/San Francisco, presented talk radio programs from Tampa Bay to Los Angeles and set up successful news/talk formats at a number of major stations. In 1988 Geller helped launch the talk format at KFI/Los Angeles. In 1990 she programmed one of America's premier news/talk stations, WABC in New York.
Named by Radio Ink magazine as one of America's "Most Influential Women in Radio," Valerie Geller is a much in demand speaker, seminar leader and keynote and conference presenter.